Resources

Everything we know, for free.

None of this is behind a form and none of it is a pitch. It is useful whether you hire us, hire somebody else, or do the whole thing yourself on a Sunday. Start wherever matches the time you have.

Five minutes

The one-page checklist

Every part of a complete local presence on a single sheet, as tick boxes. Print it, stick it on the wall, and work down it. What is left unticked is your actual to-do list.

PDF · one page · print it

Half an hour

The setup checklist

The same list with the reasoning, the specifics and the numbers. 5 sections covering physical presence, the website, your Google profile, social and paid readiness, and what happens to a lead after it arrives.

PDF · 11 pages

An afternoon, or dip in

The field guide

Why any of this works, explained from the beginning with nothing assumed. What a Google profile actually does, why reviews never arrive on their own, what a website is really for, what AI is genuinely good for, and how to judge anyone who pitches you, us included.

Web · 8 chapters · plus an A to Z of 30 terms

About five minutes

Your own grade

The only one that is about you rather than about the subject. We check what is public about your business, ask about the rest, and give you the plan in the order it should be done, with a timeline and what it costs to build and to run.

Free · emailed as a PDF · you keep the plan either way

If you would rather just ask

There is a person at the other end of this.

If you have read something here and want to know whether it applies to you, ask. We will tell you straight, including when the answer is that you do not need us.

Ask us something